“CRM-Design” specializes in increasing company’s work efficiency on all the stages of customer relations - acquisition, service, developing and retention.
Using traditional terminology of the functional approach, “CRM-Design” performance auditing concentrates on the fields which divide themselves in some other (click to get full information).
- Client’s Life Cycle management;
- Assessment of pro-client orientation;
- Client base segmentation
- Client evaluation
- Branding
- Marketing audit
- Marketing planning
- Marketing researches
- Marketing campaigns
- Marketing communications
- Customer acquisition
- Customer servicing
- Customer development
- Customer retention
- Customer win back
- Credit Control
- Efficiency ratio
- Organizational structure
- Incentive system
- Reporting system
- Commercial risks management
- Contact Centers
- Operational CRM - systems
- Analytical CRM – systems
- Warehouses
- Informational support systems
High quality auditing in the above mentioned areas can be guaranteed by long-lasting work experience of heading such commercial subdivisions of large mobile companies like Marketing Department, Service, Operational Technologies, CRM by key “CRM-Design” managers. The subjects of projects completed under their guidance includes elaboration of business strategies and CRM projects launching, structuring and implementation of business processes of customers’ relations management, conducting company structure complex reorganization programs and applying motivation systems, launching of operational reporting systems and implementation of turnkey clients support systems.
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